Guides / Text scripts for real estate agents: 15 before and after examples
Text scripts for real estate agents: 15 before and after examples
Most of your client communication is text messages written in ninety seconds between showings. That is fine, until the ninety-second version reads as curt to a buyer making the largest purchase of their life. Below are fifteen messages agents send every week, in the rushed version and the version worth sending. The pattern behind all of them: lead with the person, then the fact, then the next step.
The rule nobody tells new agents
Your reputation is not built on the texts where things go well. It is built on the texts where things go badly. Nobody refers you because you sent a nice listing link. They refer you because when the inspection came back ugly, or the offer got rejected, you told them fast and clearly and did not disappear. Bad news is the highest-leverage text you send, and it is the one most often fired off at a red light.
New leads and first contact
Hi this is Dana from ABC Realty following up on your inquiry
Hi Marcus, this is Dana with ABC Realty. You asked about the Oak Street listing. Happy to answer questions or set up a time to see it. What works better, a quick call or texting here?
Are you still looking?
Hi Ana, checking in. Are you still looking, or has the plan changed? Either answer is helpful and I will adjust what I send you.
I have properties that match your criteria
I found three that fit what you described, including one that is not on the public sites yet. Want me to send them over?
Showings and feedback
No showings this weekend
Quick update: no showings this weekend. I know that is frustrating. I am calling the agents who viewed last week for feedback and will have a recommendation for you Monday.
The feedback was they didn't like the kitchen
Feedback from yesterday's showing: they liked the layout and location, and the kitchen was the sticking point. That is the third time we have heard the kitchen. Worth a conversation about how we handle it.
Can you be out of the house at 2
Would 2pm work for a showing today? I know it is short notice. I can move it to 4 if that is easier.
Offers and negotiation
We got a lowball, I'd reject it
We have an offer, and it is well under asking. My read is that it is a starting point rather than an insult. Want to talk through a counter, or would you rather I decline it outright?
They rejected your offer
They went with another offer. I am sorry, I know you loved this one. I already have two others lined up to look at this week, and I want to talk about how we structure the next one.
Multiple offers now, need your best
Update: the seller now has multiple offers and is asking for best and final by 5pm tomorrow. Can we talk in the next hour? I want to walk you through options before you decide.
You need to lower the price
Based on six weeks of showings and the feedback we have collected, I think a price adjustment is the move. Can we find fifteen minutes this week? I will bring the comparable sales so you can see what I am seeing.
Delays and bad news
Closing is delayed
Closing has moved to the 14th. The lender needs two more days on the underwriting. Nothing is at risk, it is a timing issue, and I will confirm the new time as soon as I have it.
The inspection was bad
The inspection report is in and there are three items worth talking about, one of them significant. Nothing here is a dealbreaker yet. Can we get on a call today so I can walk you through it?
Appraisal came in low
The appraisal came in below the contract price. This happens more than people expect and there are three ways to handle it. Free to talk in the next hour?
After closing, and boundaries
Congrats! Please leave me a review
Congratulations again, you two earned this one. If you have a minute this week, a short review would genuinely help me. Either way, keep my number for anything house related.
It's 11pm I'll answer tomorrow
Just seeing this now. I will get you a real answer first thing in the morning so you are not waiting on a rushed one tonight.
The pattern
Read the fifteen rewrites again and you will see the same three moves every time. Name the person or the situation first, give the fact plainly without softening it into vagueness, then say what happens next and when. Clients are not upset by bad news. They are upset by bad news that arrives late, vague, and without a plan.
For messages outside real estate, our professional text templates for small business owners covers quotes, payment reminders, and rescheduling.